Sending push notifications to visitors of large shopping malls in Saint Petersburg with an offer to buy a relevant product in Ulmart online store
Wavez managed to drive additional traffic to the online store. Total percentage of users that navigated to the link inside the notification and made a purchase in the online store right from the rival offline store was at 1%.
Bank with more than 60 mln. card holders set up a pilot project, offering personalized terms on car loans for clients that are in the market for a car that regularly visit car dealers in Moscow
Expected conversion rate in issuing loans is expected to be 10%
The project goal was to organize a coupon distribution campaign inside a large shopping mall in Moscow and evaluate the conversion rate of a coupon that you can use here and now.
Based on total applied coupons at the cash registers of participating stores, conversion rate ended up at 60%